We create meaningful connections between African music and global markets.
Fueling Cultural Evolution, we empower African Artists and Industry Innovators to Forge Bridges, Drive Sustainable Progress, and Cultivate Collaboration across Emerging Markets and Continents.
OUR ARTISTS
Your strategic partner, fusing Africa, artists, and stakeholders with the global music stage.
Envision your horizon with SJN as your dynamic partner. Let’s venture into what’s next.
“AFRICA TO THE WORLD, ONE SONG AT A TIME.”
SARAH JANE NICHOLSON
SJN, based between Berlin and South Africa, led by industry stalwart Sarah Jane Nicholson, is a comprehensive music company committed to elevating and promoting African music on an international stage.
“AFRICA TO THE WORLD, ONE SONG AT A TIME.”
SARAH JANE NICHOLSON
SJN, based between Berlin and South Africa, led by industry stalwart Sarah Jane Nicholson, is a comprehensive music company committed to elevating and promoting African music on an international stage.
OUR PROJECTS:
MEMBER OF:
CONFERENCE PROGRAMMING:
MENA
EUROPE
NORTH AMERICA
SOUTH AFRICA
EUROPE
EUROPE
Partner & Client Portfolio
WHAT & HOW WE DO IT
Our expertise is concentrated into five distinct divisions, each uniquely designed to cater to the diverse needs of our clients:
Guiding artists and organizations towards success in emerging markets is a hallmark of SJN, underpinned by Sarah Jane Nicholson’s extensive expertise across North, West, South & East Africa, and the MENA region. We offer bespoke consultancy and strategic programming services, providing the necessary tools and insights for confidently exploring these vibrant landscapes.
Our skillset extends from facilitating unique collaborations like the acclaimed Damon Albarn project, Africa Express, to hosting and programming international events such as SAP Africa Code Week, FAME Week Africa, and conference sessions at ESNS for the International Music Managers Forum (IMMF). SJN has hosted international delegations for high-profile events like Canada Music Week, Berlin Music Commission Ambassadors Delegation in South Africa, and the Reeperbahn Delegation in Ghana.
Proudly collaborating with numerous music export offices globally, including renowned organizations like Berlin Partner and Dutch Music Export Office, SJN enhances cross-border musical exchange and fosters international understanding. As part of our commitment to pushing industry boundaries, SJN has been recognized as a selected innovator as part of the Keychange initiative and holds a board position with Bridges for Music.
In our drive for diversity and inclusion, SJN spearheaded the establishment of the first African Chapter of Women in Music South Africa. Through initiatives like XP Music Futures and the Africa Rising Music Conference, we create transformative experiences for our clients.
Our mission is to unravel the complexities of these promising markets and unlock their vast potential. With a robust track record in strategizing and leading trade delegations, SJN stands as your reliable navigator through the rich, untapped territories of the global music industry
Watch the Africa Rising Music Conference 23 After movie here
Paradise Sound System is our very own in-house label dedicated to #BuildBridges from #AfricaToTheWorld though out its releases!
Since 2020 we support both, South African artists dedicated to bringing their sound into the World, as well as international artists adapting the sounds into their own music and bringing it back to Africa. It is home to releases and artists such as Zakes Bantwini’s Ghetto King album, Unexpected Feels by Thakzin, Marcus Harvey, Namakau Star & many more…
Check out our catalogue here: https://paradise-worldwide.com/paradise-sound-system
At SJNco Publishing, we’re not just about putting words on paper; we’re about creating dynamic, cross-continental synergies. Harnessing our extensive network, we’ve successfully orchestrated an array of artist introductions, fostering collaborations between diverse African countries and the worldwide market, resulting in a kaleidoscope of new sounds and broader fanbases.
Some of our greatest hits include:
- Mi Casa & Sauti Sol (South Africa & Kenya)
- Cara Frew & Black Coffee (London & South Africa)
- Yemi Alade & Mi Casa (Nigeria & South Africa)
- Mi Casa & Eddy Kenzo (South Africa & Uganda)
- Locnville & De Hofnar (South Africa & The Netherlands)
- Moonchild Sanelly & Beyonce (South Africa & USA)
- Moonchild Sanelly & The Gorillaz (South Africa & UK)
- GoodLuck & De Hofnar (South Africa & The Netherlands)
- Msafiri & Musumeci (Tanzania & Italy)
- Namakau Star & The Planetoids (Zambia & Germany)
SJNco Publishing isn’t just a service; it’s a strategy for growth and global reach. If you’re ready to chart new territories with your music, let’s connect and set the stage for your next success story
SJN, led by industry trailblazer Sarah Jane Nicholson, redefines artist management. Over a decade, SJ has elevated African music to the global stage, managing influential artists and brokering major licensing deals.
As the Founding Member of Paradise Africa Distribution, part of global entity Paradise Worldwide, SJ shatters conventional management models. She provides bespoke support to artists, catering to their unique needs while nurturing their global growth.
SJN is more than artist management; it’s your gateway to global music opportunities, backed by a leader with unwavering passion and expertise for African music.
At SJN, we provide bespoke professional guidance that caters to each artist’s unique trajectory. Our consultancy services extend to various facets of the industry, offering our clients valuable insights and strategies to penetrate international markets while staying true to their African roots.
Paradise Destino stands as an innovative hub for executive and artist collaboration, fostering creative synergy and content generation. Nestled in the scenic Algarve, our space extends beyond a studio, providing immersive workshop retreats for those in pursuit of artistic development. We’re thrilled to announce the launch of these inspirational retreats starting January 2025, creating a harmonious intersection between creativity and relaxation in our paradise.
BEYOND TRADITIONAL BOUNDARIES
SJN has curated and programmed influential conferences like XP Music Futures, Canadian Music Week, and our co-founded Africa Rising Music Conference. We’ve partnered with organizations such as Berlin Partner, Dutch Music Export Office, Music Managers Forum, and the Association for Electronic Music to promote inclusivity and connect African individuals both within and outside the continent.
COMPELLING & CREATIVE CONTENT
Our dedicated video division creates compelling content, devising impactful roll-out strategies for clients. With a belief in the power of visual storytelling, we design innovative campaigns to deepen audience engagement, enliven brands, and forge lasting connections.
LET’S CONNECT
In essence, SJN blends deep market understanding, a passion for African culture, and a relentless ‘make it happen’ approach to deliver creative, tailored solutions to our clients. Through our combined efforts, we aim to position African music in its rightful place on the global stage. Let’s connect, create, and conquer the global music scene together with SJN.
WE’RE SOCIAL BEINGS
Follow, like and interact with us on Instagram. It’s our community, not just a social feed.